Sales Lead Generation Services

Invent Alliance leads the field in Demand Generation for your company; focused targeted marketing programs drive awareness and interest in your company’s products and/or services. Providing communication platforms that allow you concentrate on your core competencies, while we concentrate on ours; Generating leads & sales for your business!

Lead generation is a marketing term used, often in Internet marketing, to describe the generation of consumer interest or inquiry into products or services of a business. Leads can be generated for a variety of purposes; for example: list building, e-newsletter list acquisition or for winning customers.

There are many tactical methods for generating leads. These methods typically fall under the umbrella of advertising, but may also include non-paid sources such as organic search engine results or referrals from existing customers. Businesses strive to generate ‘quality’ leads. Quality is usually determined by the propensity of the inquirer to take the next action towards a purchase.

Invent Alliance will work with you to understand your current lead generation program to look at ways of improving both the quantity and quality. The yield from traditional sources of leads such as display advertising and trade exhibitions can be improved upon by better qualification. New leads can be sourced by engaging with online marketing through Google ad words, structured tele-marketing and referrals.

For further information on our Lead Generation services, please contact sales@inventallianceco.com

Business Awareness Service

Business awareness covers a range of skills and competencies relating to business activities. It relates not only to commercial practices, but also to the wider environment in which they take place, with which you will be familiar.

Commercial awareness could be summed up as an interest in business and an understanding of the wider environment in which an organisation operates: its customers, competitors and suppliers. It might also encompass understanding of the economics of the business and understanding the business benefits and commercial realities from both the organisation’s and the customer’s perspectives.

Our Team of researchers are often required by our clients to provide information in these areas. New markets, competitor activities, brand awareness and (knowledge based) current economic climate projections are just some of the many and varied commercial awareness campaigns we are asked to engage in for our clients.

To understand more about these services and the Commercial Awareness Team that manage this area please contact us today, we would be very keen to hear your unique requirements.

For further information on our Business Awareness services, please contact sales@inventallianceco.com

Contract Publishing

We are experts in contract publishing solutions including magazines, yearbooks, diaries and annual reports in both traditional ink-on-paper formats and online digital publications. The advent of digital magazines as a way of distributing content has become a very cost effective way of communicating with a wider audience in an environmentally friendly format.

Our business development team will analyse your current communications and provide new solutions that support your existing in-house team, or take a more active role in advertising sales, editorial, design, print and online services, as required. We can work with you on a design and delivery basis, or a self-funding model (via end consumer market development).

As a market leader in membership and customer publishing, we will evaluate your target audience, and the marketplace and industry sectors in which you operate, then propose a structured solution that best suits your business. A dedicated account manager will oversee your project, ensuring an effective and smooth process from concept to delivery.

For further information on our Contract Publishing services, please contact sales@inventallianceco.com

Industry Maps Publishing

Invent Alliance work closely with a number of Associations to develop industry specific maps for a number Nigeria industry sectors.

For further information on our Industry Maps Publishing services, please contact sales@inventallianceco.com

Digital Media Services Suite

• Website Development

From our understanding of business to business web publishing Invent Alliance is in unique position to offer both technical and strategic advice on delivering an appropriate b2b or b2c website. The old adage that content is king has never been more relevant in today’s expanding media landscape. We can advise you on how best to design and build a website that captures and grows your target audience and also communicates your message effectively.

• SEO Strategies

Search Engine Optimisation is the dark art of website development. Understanding how search engines rank your website can have a direct impact on how successfully your website delivers customers.

Invent Alliance will utilize the experience gained in building hundreds of websites which have achieved natural page one listing in engines such as Google and Yahoo. The correct implementation and understanding of SEO can effect huge savings in having to outlay additional marketing budgets to pay for Google Adwords.

• Social Media

The use of social media in growing awareness of your business of brand is vital in a modern marketing campaign. Invent Alliance can assist in advising on how best to employ social media to engage with your target audience. Facebook, Twitter and linkedIn have different roles to play in any campaign and require different actions to ensure optimum results.

• Analytics

Successful businesses understand their customers. To understand how your business is performing you must have a clear understanding of how your customers interact with your website.

Invent Alliance can introduce you to a range of analytical instruments which are designed to provide accurate information on how visitors navigate your website, what pages are of most interest, how to capture visitors email address and how to use that data to commence and maintain a profitable relationship with each client.

For further information on our Digital Media services, please contact sales@inventallianceco.com